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古尔曼：苹果将在美国推出设备租赁计划以刺激销售_我的网站

A |     IT之家 7 月 22 日消息，彭博社马克 · 古尔曼昨日报道称，苹果公司预计于 2026 年 7 月 28 日（下周二）在美国市场推出名为“Apple Upgrade”的全新设备租赁计划。    LONDON -- Police said Sunday that a fourth person has died in Britain during a storm that pounded the U.K. and northern Europe with gale-force winds and torrential rain.Derbyshire Police said a woman in her 80s was found dead at a home in Chesterfield, central England. Her death was being linked to flooding in the area.In nearby Derby, the River Derwent reached its highest-ever recorded level on Saturday during a storm that brought 8 inches (200 mm) of rain to parts of Britain.Since Thursday, at least five people have died in the storm -- named Babet by the U.K. Meteorological Office -- that battered Britain, northern Germany and southern Scandinavia with powerful winds, heavy rain and sea surges.In Britain, a man and a woman were killed after being swept away by floodwaters, and another man died when a tree fell on his vehicle. In Germany, a 33-year-old woman was killed when a tree fell on her car on the Baltic Sea island of Fehmarn on Friday.A search was continuing for a man reported trapped in a vehicle in floodwater in Scotland.Some of the worst flooding was in eastern Scotland, where more than 300 homes were evacuated in the town of Brechin and residents told to leave before the River South Esk breached its banks Friday, surging almost 4 meters (13 feet) above its usual level and sending water pouring into the streets.Coast guard helicopters lifted more than half the staff off a North Sea oil platform almost 150 miles (240 kilometers) east of Scotland, after four of its eight anchors came loose during the storm on Saturday. Operator Stena Drilling said the Stena Spey platform was stable.The weather calmed Sunday but flooding continued to cause disruption to road and rail travel across a large swath of central and northern Britain. The Environment Agency issued more than 200 flood warnings for parts of England and said major rivers could remain flooded until Tuesday.。         这项服务将覆盖 iPhone、Mac、iPad 及 Apple Watch 的大部分机型，是苹果在硬件销售模式上的一次重要调整。         据介绍，苹果将与金融科技公司 Klarna 合作，由后者为该租赁项目提供资金支持。受此消息影响，Klarna 股价一度上涨 11% 至 20.78 美元。         古尔曼透露，Apple Upgrade 的运作模式类似于订阅服务。用户可以根据自身需求，在租赁期间提前付清设备款项、提前升级至新款机型，或在租期结束后选择保留或归还设备。其中，iPhone 和 Apple Watch 的租赁周期为 24 个月，而 Mac 和 iPad 则为 36 个月。在部分情况下，提前终止或升级交易可能会产生额外费用。

B |          在美国地区，用户需要通过 Klarna 的软性信用审查（Soft Credit Check）以获得资格，该审查不会影响个人信用评分。         苹果计划将“Apple Upgrade”宣传为一种相较于现有分期融资方案月付款更低的选择。为推广该计划，苹果将停止接受其原有的 iPhone 升级计划（iPhone Upgrade Program）及标准分期付款的新用户注册。         值得注意的是，与现行的 iPhone 升级计划不同，“Apple Upgrade”并不包含 AppleCare+ 保修服务。同时，并非所有设备都支持该租赁方案，Apple Watch SE、入门级 iPad、iPhone 16 以及 MacBook Neo 等机型均被排除在外。此外，企业和教育采购也不适用此计划。         在此之前，苹果已对 Mac、iPad 及其他设备进行了数百美元的价格上调。市场也普遍预期，苹果可能在 9 月发布新款 iPhone 时再次提价。         值得一提的是，苹果曾在 2024 年放弃了自行推出 iPhone 硬件订阅服务的计划。通过此次与 Klarna 的外部合作，苹果得以提供硬件租赁的购买模式，而无需自行承担相关的财务与融资风险。

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